Privacy Policy

At Traits by Itrat, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or purchase from our website:

This Privacy Policy applies to visitors, customers and users of our website.

1. Who We Are

Traits by Itrat is responsible for the processing of your personal information in connection with our website and online store.

Business Name: Traits by Itrat
Website: https://traitsbyitrat.co.uk/
Email: [insert business email address]
Business Address: [insert registered/business address]
Company Registration Number: [if applicable]

For data protection purposes, Traits by Itrat is the data controller of the personal information we collect through our website.

2. Information We Collect

We may collect the following information when you use our website or place an order:

Information you provide to us

This may include:

• Full name
• Billing address
• Shipping/delivery address
• Email address
• Telephone/mobile number
• Account login details
• Order and purchase information
• Information you provide when contacting us
• Information submitted through contact or enquiry forms
• Marketing preferences
• Any other information you voluntarily provide to us

Payment Information

When you make a purchase, payment information may be processed by our third-party payment provider.

We do not normally store complete payment card details such as your full card number or security code on our own systems.

Your payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Website pages visited
• Date and time of visits
• Referring website
• General website usage information
• Cookie and similar technology information

This information may be used to operate, secure and improve our website and understand how visitors use our online store.

4. How We Use Your Personal Information

We may use your information to:

• Process and fulfil your orders
• Process payments
• Arrange delivery of products
• Create and manage customer accounts
• Send order confirmations and updates
• Respond to customer enquiries
• Provide customer support
• Process returns, refunds and exchanges
• Improve our products, website and services
• Maintain website security
• Prevent fraud and misuse
• Keep appropriate business and transaction records
• Comply with legal and regulatory obligations
• Send marketing communications where permitted by law and, where required, with your consent
• Analyse website traffic and usage where appropriate

We only use personal information where we have a lawful basis for doing so.

5. Lawful Basis for Processing

Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:

Contract

We may need to process your information to fulfil an order or provide services you have requested.

For example, we need your name, address and contact information to process and deliver your purchase.

Legal Obligation

We may process certain information where necessary to comply with legal, accounting, tax, regulatory or other legal requirements.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided that these interests do not override your rights and freedoms.

This may include website security, fraud prevention, improving our services and managing our business.

Consent

Where required, we may ask for your consent before processing your information for particular purposes, such as certain marketing communications or non-essential cookies.

You may withdraw consent at any time.

6. How We Share Your Information

We may share relevant personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Payment processing providers
• Delivery and courier companies
• Website hosting providers
• Ecommerce and website service providers
• IT and technical support providers
• Email and communication providers
• Analytics providers
• Marketing service providers, where applicable
• Professional advisers, such as accountants or legal advisers
• Government, regulatory or law-enforcement authorities where legally required

We only share information where there is a legitimate reason to do so and, where required, appropriate contractual and security measures are used.

We do not sell your personal information to third parties.

7. Payment Security

Payments made through our website may be processed by third-party payment providers.

We do not intentionally collect or store complete payment card information on our own website systems unless explicitly stated otherwise.

Payment providers may process your information in accordance with their own privacy policies and security requirements.

8. Delivery Information

When you place an order, we may provide your name, delivery address, telephone number and other necessary information to the relevant delivery or courier provider.

This information is used solely to facilitate delivery, tracking and related customer-service activities.

9. Marketing Communications

If you subscribe to receive marketing communications from us, we may use your email address or other contact information to send you information about:

• New products
• Offers and promotions
• Discounts
• Collections
• Website updates
• Other relevant news from Traits by Itrat

Where consent is required, we will only send marketing communications after obtaining the appropriate consent.

You can unsubscribe from marketing emails at any time by:

• Clicking the unsubscribe link in the relevant email; or
• Contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential communications relating to your orders or account.

10. Cookies

Our website uses cookies and similar technologies.

Cookies are small text files placed on your device when you visit a website. They help websites function properly and can also provide information about how visitors use the website.

We may use cookies for purposes such as:

• Website functionality
• Shopping cart functionality
• Login and account functionality
• Remembering preferences
• Website security
• Analytics
• Understanding website usage
• Marketing and advertising, where applicable

Some cookies are essential for the website to operate. Other non-essential cookies may require your consent.

You can manage cookie preferences through our cookie settings where available.

The ICO states that non-essential cookies generally require user agreement before they are used.

11. Third-Party Services

Our website may use third-party services to provide functionality such as:

• Payment processing
• Website hosting
• Analytics
• Marketing
• Customer communications
• Delivery and shipping
• Social media functionality

These providers may process personal information on our behalf or independently as data controllers, depending on the service.

We recommend reviewing the privacy policies of relevant third-party providers where appropriate.

12. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on:

• The nature of the information
• Why we collected it
• Whether you have an active customer account
• Whether you have placed an order
• Legal, accounting and tax requirements
• Whether we need the information to resolve a dispute or enforce an agreement

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

13. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

14. Your Data Protection Rights

Depending on the circumstances, you may have rights under applicable data protection law, including the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain processing
• Request portability of certain information
• Withdraw consent where processing is based on consent
• Object to direct marketing

These rights are subject to certain legal conditions and exemptions.

If you would like to exercise any of these rights, please contact us using the details provided below.

15. How to Contact Us About Your Personal Information

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact us:

Traits by Itrat
Email: info@traitsbyitrat.co.uk
Address: [insert business address]

Please provide enough information for us to identify you and understand your request.

We may need to verify your identity before completing certain requests.

16. Complaints

If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

The ICO provides guidance for individuals who believe their personal information has not been handled appropriately.

17. Children’s Privacy

Our website is not intended to knowingly collect personal information from children without appropriate consent where such consent is required by law.

If you believe that a child has provided us with personal information without appropriate permission, please contact us so that we can review and, where appropriate, remove the information.

18. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is made in accordance with applicable data protection requirements.

This may include using appropriate safeguards or relying on an adequacy decision or other legally recognised transfer mechanism where applicable.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or data-processing practices.

When we make changes, we will update the “Last updated” date at the top of this page.

We recommend checking this page periodically for the latest version.

20. Contact Us

If you have any questions about this Privacy Policy or how we use your information, please contact:

Traits by Itrat
Website: https://traitsbyitrat.co.uk/
Email: [insert email address]
Address: [insert business address]

Last updated: 20 September 2026